Ince Gordon Dadds, the firm created when AIM-listed outfit Gordon Dadds acquired top 50 firm Ince & Co last December, is rebranding as Ince with immediate effect.

The London-based business announced today that decision to change the brand name of its legal businesses had been taken following an internal review. The Gordon Dadds name will, however, be retained for certain services.

Most of Ince Gordon Dadds’s affiliated entities, including the international offices acquired from Ince, will be known as Ince. The new company strapline is 'In any case’.

Ince Gordon Dadds’ London-based private client and family practice will now be known as ‘Gordon Dadds’. The practice will move to a new office in West London next month.

Following its rebrand from Metcalfes Solicitors to Ince Metcalfes in April, the Bristol-based firm acquired by the Gordon Dadds last year will retain its name.

Adrian Biles, managing partner of Ince and chief executive of Gordon Dadds Group, said: ‘With the behind-the-scenes integration of both firms well under way, establishing separate brands was the next logical step for Ince and Gordon Dadds. This acquisition strategy has been hugely successful for the group, growing revenues to over £100m in the coming year.’

Ince & Co entered administration on 31 December last year with insolvency specialist Quantuma brought in to handle the process. Gordon Dadds acquired the business for a total of £27.3m in a pre-pack deal.