When young entrepreneur Alex Mills was fired from BBC’s The Apprentice series in 2013, few would have expected him to make it big. Even with a striking set of eyebrows that seemed to define his time on the show.
The Welshman had grand plans for a marketing collective of hundreds of law firms under the brand Dynamo Legal, with recruits paying a subscription to buy in work.
Fortunately for Alex, he was smart enough to realise the legal industry wasn’t for him. Instead, he ended up founding an insurance business, Dynamo Cover, in his home country.
The business now has 30 staff and is estimated to be worth £16m – placing Alex on the Sunday Times rich list of young people in the UK, alongside the likes of Ed Sheeran, Little Mix and Marcus Rashford.
Alex is still not the shy, retiring type, being pictured for the interview with the Sunday Times leaning on his red Ferrari in what can only be described as a hideous tracksuit. But Obiter for one congratulates him on making such a success of his business at such a young age – and special congratulations for ditching that Dynamo Legal plan.
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