The founder of Rightmove has today launched online residential conveyancing service In-deed, intended to shake-up the conveyancing market.

Harry Hill, the founder of Rightmove and former chief executive of estate agency Countrywide, said the service would make the home sale process simpler, more transparent and less stressful for home buyers and sellers, with users quoted a one-off complete fee at the outset of the process.

The service uses web-based and mobile technology to help homebuyers and sellers track live progress of their property transactions from instruction to completion.

In-deed features a price guarantee, a no completion-no fee promise, and a panel of selected property lawyers.

Customers are given access to their case files via a secure, interactive site where they can track live progress of their transaction.

The project is supported by TV property expert Phil Spencer, who provides a video introduction on the site.

Hill said: ‘Feudal methods of property transfer still apply unfortunately, and in the last five years increased price competition to secure a shrinking market has driven standards in conveyancing that are unacceptable in many cases.

‘It’s time for a new script.

‘We can’t change the UK legal system.

'What we can do is continue to work with some of the best people in the industry to bring conveyancing up to date,’ he added.